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現代媒體供應鏈中的公司間內容交換:一個解釋器


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里克·克拉克森
首席戰略官,Signiant

In today's media industry, moving large amounts of content swiftly and securely between partners is mission critical.在當今的媒體行業中,在合作夥伴之間快速安全地移動大量內容至關重要。 Automated, inter-company content exchange, between companies of all sizes and geographies, is critical in the production and even more so in the distribution of dynamic and diverse films, television shows, video games, OTT/VOD assets, and their associated components and metadata at multiple points in the supply chain and across a myriad of platforms.在各種規模和地域的公司之間進行自動的公司間內容交換,對製作至關重要,在動態和多樣化的電影,電視節目,視頻遊戲,OTT / VOD資產及其相關組件的分發中,這一點尤其重要。供應鏈中多個平台上的多個點的元數據。

A fundamental truth today is that no organization is an island.今天的一個基本事實是,沒有組織是孤島。 Sports leagues work with broadcasters and media rights licensees around the world;體育聯盟與世界各地的廣播公司和媒體權利被許可人合作; studios distribute content to cinemas, TV stations and cable operators, VOD platforms, and OTT platforms;製片廠向電影院,電視台和有線電視運營商,VOD平台和OTT平台分發內容; an army of game developers and testers around the world work together to produce blockbuster gaming experiences.世界各地的遊戲開發人員和測試人員組成的團隊共同努力,共同創造出轟動一時的遊戲體驗。 This is not possible without robust and secure content exchange that can work both within and between companies.如果沒有可以在公司內部和公司之間使用的強大而安全的內容交換,這是不可能的。

Moving and accessing content between teams within an organization can be a challenge in and of itself.在組織內部的團隊之間移動和訪問內容本身就是一個挑戰。 Being able to do so across diverse organizations only magnifies the complexity.在不同的組織中做到這一點只會增加複雜性。 Given the status of the industry in 2020, inter-company operations are the norm and companies need to be able to quickly and seamlessly exchange content securely — that is a must.考慮到XNUMX年的行業地位,公司間的運營已成為常態,公司需要能夠安全快速,無縫地交換內容,這是必須的。

公司間內容交換:全球合作夥伴關係,本地內容

機電企業知道,不斷增長的需求和業務驅動力要求建立夥伴關係以確保其內容的創建和分發。 在各種新平台上對本地化內容的需求不斷增加,這進一步表明了在龐大而復雜的供應鏈中建立夥伴關係的需求。 無論是需要製作內容以在全球範圍內分發,還是需要體育聯盟為廣播合作夥伴的網絡提供精彩內容,媒體企業自然會發現自己越來越相互聯繫,其生態系統越來越共生,並且移動內容的需求也越來越多更重要。 這個已經糾結的網站現在包括了不同格式和平台(劇院,流媒體站點,移動媒體應用程序)的爆炸式增長,這僅對組織發展適應性和安全的公司間內容交換帶來了更大的壓力。

優化分配

如今,機電企業能夠跨多個不同的平台和提供商在全球範圍內分發其內容,這使得公司間的轉移比以往任何時候都更加重要。 無論是向有線電視運營商提供內容的VOD平台,將DCP發送到電影院的電影發行公司,還是將內容轉移到播出中的電視網絡,現代發行都需要高度連接的供應鏈,並需要公司之間的自動轉移。

追日遊戲開發

Or, consider a game developer working with a different studio on their latest blockbuster title.或者,考慮與其他工作室合作開發最新大片的遊戲開發商。 As teams at one organization make changes to the build they're focused on, their partners must be able to trust that they'll regularly receive the updated version of the game, so that they don't suddenly find the hours of work they just put in was on an outdated version.當一個組織中的團隊對他們關注的構建進行更改時,他們的合作夥伴必須能夠相信他們會定期收到遊戲的更新版本,這樣他們才不會突然發現工作時間放在一個過時的版本。 This is especially required with follow-the-sun workflows that rely on teams across multiple time-zones.依賴跨多個時區的團隊的日後工作流程尤其需要執行此操作。 Making sure the correct version of a game build is where it needs to be when the next people sit down to execute their jobs is vital to streamlining complicated supply chains, meeting deadlines (especially in an industry well-known for major last-minute tweaking), and keeping, what might otherwise look like chaos, ordered and effectual.確保正確的遊戲版本是下一個人坐下來執行工作時所需的位置,這對於簡化複雜的供應鏈,按時完成任務至關重要(尤其是在最後一刻進行重大調整的行業中) ,並保持原狀,否則可能看起來混亂,有序且有效。

複雜數據集,例如逐幀格式

While automated, inter-company exchange happens more often during aggregation and distribution, it can also be a challenge during the content creation process.雖然公司內部的自動交換在匯總和分發過程中更經常發生,但在內容創建過程中也可能是一個挑戰。 When post-production studios and VFX houses work on a major blockbuster, they'll often work with frame-by-frame formats such as DPX or EXR.當後期製作工作室和VFX工作室製作大型電影時,它們通常會使用DPX或EXR等逐幀格式。 In these cases, folders with millions of files need to be moved back to a studio or even to another post-production house, also in a follow-the-sun fashion.在這種情況下,需要將具有數百萬個文件的文件夾以陽光照進的方式移回工作室或什至另一個後期製作室。 Standard tools struggle with these complex data sets and so the right software to automate these workflows becomes essential.標準工具難以處理這些複雜的數據集,因此使這些工作流程自動化的正確軟件就變得至關重要。

將最大的媒體業務與其SMB合作夥伴聯繫起來

One challenge plaguing the industry is that advanced technology used by large companies isn't always accessible to the network of smaller suppliers vital to the industry.困擾該行業的挑戰之一是,大型公司使用的先進技術並不總是對該行業至關重要的小型供應商網絡可以訪問。 Advancements in cloud technology, specifically SaaS solutions, help break down those barriers, offering smaller businesses powerful tools to participate more easily in the global supply chain.雲技術的進步,特別是SaaS解決方案的進步,幫助打破了這些障礙,為小型企業提供了強大的工具,可以更輕鬆地參與全球供應鏈。 The security challenges are magnified when working with multiple companies, many of which are small.與多家公司合作時,安全挑戰被放大,其中許多公司規模很小。 Having a common set of tools to meet the high security standards required by today's industry is not a luxury, but a requirement.擁有一套通用工具來滿足當今行業所要求的高安全性標準,並不是一件奢侈的事,而是一項要求。 Not only must the tools secure the content they exchange, they must be easy to deploy, manage, and be right-sized and priced to be adopted by any size business.這些工具不僅必須保護它們交換的內容,而且還必須易於部署,管理,大小合適且定價合理,以供任何規模的企業採用。

Signiant如何促進公司間內容交換

Signiant has long been the trusted broker for cross-company content exchange in the industry.長期以來,Signiant一直是該行業中跨公司內容交換的值得信賴的經紀人。 Our Manager+Agents product is used by the world's top media companies for automated content exchange both within and between companies.全球頂級媒體公司使用我們的Manager + Agents產品在公司內部和公司之間進行自動內容交換。 Our Media Shuttle product allows people to access and share content around the world and now connects more than 25,000 businesses of all sizes.我們的Media Shuttle產品使人們可以訪問和共享世界各地的內容,現在可以連接超過XNUMX家各種規模的企業。

當我們推出Signiant Jet™時 last year, we brought together our expertise in automated system-to-system file movement with our leadership in cloud-native SaaS.去年,我們將在自動系統間文件移動方面的專業知識與我們在雲原生SaaS中的領導地位結合在一起。 That made Signiant's advanced automation and acceleration technology accessible to companies of all sizes and significantly reduced the friction for the largest media companies in the world in setting up automated content exchange with their smaller partners.這使得Signiant的先進自動化和加速技術可用於各種規模的公司,並大大減少了世界上最大的媒體公司與較小的合作夥伴建立自動內容交換的麻煩。

Earlier this year, Signiant expanded its inter-company capabilities, adding a lightweight but secure mechanism to Jet for automated content exchange between companies.今年早些時候,Signiant擴展了公司間功能,為Jet添加了輕量級但安全的機制,以實現公司之間的自動內容交換。 With this, two companies that both have Jet can easily and securely set-up a cross trust, managed entirely from the cloud.這樣,兩家都擁有Jet的公司就可以輕鬆,安全地建立完全由雲管理的交叉信任。 In addition, with more and more businesses adopting Jet, companies can make their endpoints discoverable in our cloud platform further facilitating these inter-company exchanges.此外,隨著越來越多的企業採用Jet,公司可以在我們的雲平台中發現其端點,從而進一步促進這些公司間的交流。

Once a cross-trust is in place between two companies, they can set up mutually agreed upon transfer jobs where each side is able to maintain complete control of their own storage and their own networks.一旦兩家公司之間建立了交叉信任關係,他們就可以建立雙方都同意的傳輸作業,雙方都可以保持對自己的存儲和自己的網絡的完全控制。 No sharing of passwords or other sensitive information is required as the handshake is all managed securely in the cloud.無需共享密碼或其他敏感信息,因為握手全部在雲中進行了安全管理。 This is a key benefit and differentiator of Signiant's patented hybrid SaaS platform where the cloud control plane offers orchestration, visibility and access control but content moves directly from one company's storage to the other.這是Signiant獲得專利的混合SaaS平台的主要優勢和與眾不同之處,在該平台上,雲控制平面提供了業務流程,可見性和訪問控制,但內容直接從一家公司的存儲轉移到另一家公司。

現代公司間內容交換

The media and entertainment industry has never been more diverse, more global, or more dynamic than it is today, and this trend will only accelerate.媒體和娛樂業比以往任何時候都更加多樣化,更俱全球性或更具活力,這種趨勢只會加速。 The pandemic and its impact on the industry shows the need to be flexible, nimble, and able to connect to larger and more diverse supply chains.大流行及其對行業的影響表明,需要靈活,敏捷並能夠連接到更大和更多樣化的供應鏈。 So what do you need to consider to prepare you for the next industry-impacting event?那麼,您需要考慮些什麼來為下一次影響行業的活動做準備?

Signiant Jet具有公司間功能,完全可以滿足這些需求。

有興趣了解有關Jet的更多信息並在實際操作中看到它嗎?

 


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